
ABOUT


OUR MISSION
Our mission is to inspire, uplift, and empower college-bound young women from financially challenged backgrounds, while equipping them with essential dorm room and college needs. Through our transformative mentorship program, we provide support and resources to navigate the college transition, overcome barriers and thrive both academically and personally.
OUR VISION
We envision a future where every aspiring college student, regardless of their financial circumstances, is emotionally prepared and equipped with essential tools and resources needed to make a seamless transition to college, establish a strong network of mentors, and unleash their full potential in college and beyond!
OUR VALUES
MEET JENAY NICOLE
CEO & FOUNDER OF


I am Jenay Nicole, the CEO and Founder of MotivaShe, hailing from Trenton, NJ. I pursued my education at Coppin State University. My motivation for establishing this venture stems from a deep-rooted love for my community and a desire to steer away from negative patterns that plagued my city. The impetus to guide and support the youth was profoundly influenced by my late father, Lamar Crawford, a revered figure in the community who served as a basketball coach in various community recreation centers.
My commitment to extend a helping hand specifically to young women lacking a substantial support system at home gave rise to the conception of MotivaShe. Through this initiative, I aim to break the chains of generational limitations and provide the guidance needed to empower these girls. My passion for nurturing the younger generation has been a constant driving force, requiring me to chart a focused course that aligns with my determination to make a positive impact on my city.
Best regards,
Jenay Nicole
CEO + Founder, MotivaShe




